Job Description

Fractional Director of Marketing & E-commerce

Nomad Lane is seeking an experienced and resultsdriven marketing leader to drive the next chapter of growth and brand evolution while executing 360 integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and ecommerce optimization.

The role is fractional, contracted, and heavily executional, directly managing multiple channels, agencies, and team members for approximately 20 hours per week. The position reports to the Miamibased cofounders and is open to remote candidates across North America.

Base pay range

$100,000.00/yr $150,000.00/yr

Responsibilities

• Lead performance marketing across acquisition, remarketing, and retention, aligning strategy with company objectives and profitable growth trajectory.
• Own brand marketing execution, collaborating with product to develop standout campaigns and outofthebox initiatives that drive brand affinity and hit key business objectives.
• Manage marketing budget; forecast and report regularly.
• Plan, execute, and report on a fullfunnel approach to paid, owned, and earned channels, including Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels.
• Oversee marketing and content calendars, managing owned channels and lifecycle marketing activities, including email, SMS, editorial content, and social media.
• Optimize performance marketing campaigns with a focus on acquisition, retention, CPA, ROAS, and overall ROI.
• Prioritize customer and marketing analytics, including channellevel KPIs, onsite metrics, and attribution.
• Collaborate with product and digital/development partners on ecommerce priorities, site performance, KPIs, CRO, and testing.
• Monitor marketing trends and innovations to keep Nomad Lane on the leading edge of marketing innovation.
• Own relationships with performance marketing agency and marketing technology platform partners.
• Own and optimize the ecommerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.

Requirements

• 6+ years of relevant marketing experience with proven leadership in digital and ecommerce marketing roles.
• Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.
• Strong proficiency with marketing analytics tools (Meta, Google Analytics, Klaviyo, Shopify ecosystem).
• Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fastpaced environment.
• Proven experience managing budgets, forecasting, and reporting to senior leadership.
• A creative thinker with strong problemsolving skills and the ability to translate insights into actionable strategies.
• Excellent communication and leadership abilities, capable of influencing crossfunctional teams and senior management.
• Handson approach with a willingness to engage deeply in tactical execution when necessary.

Benefits

• Flexible working hours, fully remote.
• Real ownership in shaping the brand and growth strategy.
• Close collaboration with founders.
• Potential to expand into a longterm role.

Job Tags

Similar Jobs